11 Mobile App Marketing Tips to Increase Your Downloads
Take advantage of other people’s audiences.
Guest posting is an effective way of driving in more mobile web app installations, if done the right way. Understand the target audience of your fellow blogger’s audiences. The more you know about them, the more informed and effective your guest posing tactic can be.
Utilize Quora, Reddit and other niche networks.
Advertising in Reddit is very affordable. Some people only pay £50 for around 600 clicks. Try exploring, and contributing on several niche social platforms like Quota and Reddit. When done properly, this can be really effective for your strategy.
Efficiently optimize for app stores.
Booth Apple’s app store and Google Play prioritize some apps in the search results. This depends on a wide variety of ranking components such as screenshots, tags, ratings, download data and app titles.
However, it is not a one-size fits everything game. The most vital ranking factor for application store optimization is the app’s title. For this, you can utilize Google Keyword Tool to determine which phrases and terms are relevant for the searchers.
Make use of the Facebook’s marketing platform.
Don’t forget to use the Facebook advertising platform. Not all mobile marketers utilize this, but this is crucial in acquiring more mobile app installations. You can use combinations of URL posts and high-resolution images, as well as sponsored stories.
Promote your tweets.
Promote your tweets to generate more mobile application downloads. No need to make huge early investments. You can begin with a small budget, and then test several keyword segments.
Create viral mechanics into the mobile app.
Learn how to market your mobile app well. How can you encourage more social sharing in your user’s social media profiles? Strive for more than just linear growth. Remember, when a single user refers two new people, you’re bound to have an exponential linear growth.
Generate reviews naturally.
Reviews are large components of app store optimization. It is also a vital factor in encouraging users to download your mobile app. Find a natural way to drive in more reviews—an approach that wouldn’t trigger Apple and Google’s spam filters.
Learn more about mobile specific ad networks.
If you are not yet familiar with mobile-specific ad networks, then research about them. There are several ad networks available today, and it might be challenging for you to separate the good from the bad. Check which one is perfect for your own strategy.
Build a microsite, and apply some traditional web marketing techniques.
Mobile app marketing has always been challenging. However, one of the most effective strategies you can take on concerns microsites, and traditional web marketing tactics. Trust me, it opens doors to plenty of possibilities.
Use email marketing to generate more leads.
Email marketing is still, and will always be, one of the most effective approaches to generate more traffic, establish advocacy, and convert leads to customers and users. Create your own business newsletter, and provide potential users with information on what’s valuable and useful for them. Encourage them to use your mobile app.
One of the advantage of having a microsite is that you can utilize it for retargeting ads. Target those who have already visited your mobile app, but haven’t downloaded it yet. These ads usually convert efficiently.